Starting with the Patient: Supply Chains Belong in Medicine Design

Author Interview with Hedley Rees on Transforming the Pharmaceutical Supply Chain

Starting with the Patient: Supply Chains Belong in Medicine Design

Nearly fifteen years after his first book with Wiley, Hedley Rees, Managing Director of PharmaFlow, returned to Wiley with Transforming the Pharmaceutical Supply Chain. At its heart is a clear message: the supply chain is not a peripheral support function but a core part of medicine design, patient safety and product quality. Hedley urges the industry to move beyond optimising individual departments and design the whole system around the patient, not the molecule.

In this interview, Hedley explains why cold-chain and logistics requirements cannot wait until a formulation and manufacturing route are fixed, and how autologous cell therapies, in which a patient’s own cells leave the hospital and must return to that same patient, blur the boundaries between clinical care, manufacturing and the supply chain. He also shares what drug developers should be asking differently from day one.

1. Congratulations on the publication of Transforming the Pharmaceutical Supply Chain. What problem in today’s pharmaceutical supply chains most motivated you to write the book?

The problem that most motivated me was the persistent gap between how medicines are discovered and developed, and how they must ultimately be delivered reliably to individual patients. Creating a medicine requires the same blend of skills, knowledge and experience as developing an aircraft, automobile, aero-engine or silicon chip. Yet pharmaceutical development is too often managed in functional silos, with manufacturing, quality, logistics, clinical operations and commercial considerations brought together too late.

Transforming the Pharmaceutical Supply Chain by Hedley Rees, published by Wiley

2. A central theme of the book is the need to view the pharmaceutical supply chain as a complex, interconnected socio-technical system. What do you see as the most fundamental weakness in the way pharmaceutical supply chains are currently designed and managed?

The most fundamental weakness is that the system commonly starts with the molecule rather than the patient. Organisations understandably focus first on scientific promise, proof of concept and regulatory progression. But the question “How will this treatment create value for a real patient, in a real healthcare setting, every time?” is often asked too late.

That matters because a medicine is not simply a manufactured product. It is the outcome of an interconnected socio-technical system involving people, processes, technologies, suppliers, regulators, healthcare professionals and patients. When those connections are designed separately, complexity migrates downstream into quality failures, delays, shortages, waste and excessive cost. A more effective model begins with the patient’s need and designs the product, process, supply chain and care pathway as one integrated system.

Big picture map of today’s pharmaceutical system, used in identifying opportunities for improvement across the entire landscape (Taken from Transforming the Pharmaceutical Supply Chain © Wiley 2025)

3. Your book brings together case studies, expert witness contributions, and lessons from other industries. Why did you choose this approach, and what do you hope readers will gain from it?

I chose that approach because no single discipline has all the answers. Pharmaceutical supply chains are complex systems, and the most useful insights often arise at the interfaces between development, manufacturing, quality, logistics, clinical practice and governance. Case studies bring those interfaces to life: they show how apparently rational local decisions can create unintended consequences elsewhere in the system.

The expert witness contributions add practical depth and challenge. They bring perspectives that are grounded in direct experience rather than theory alone. Lessons from aerospace, automotive, semiconductor manufacturing and other industries are equally valuable because they demonstrate what is possible when complex products are designed around systems thinking, engineering discipline, learning and end-user value. I hope readers gain both a new way of seeing the problem and practical ideas they can apply in their own organisations.

4. You introduce a new Pharmaceutical Production System and place greater emphasis on the voice of the end user. What does putting patient value at the center of product and supply chain design look like in practice?

Putting patient value at the centre means defining success in terms broader than regulatory approval, batch release or on-time shipment. In practice, it means asking whether the medicine can reach the intended patient in the right condition, at the right time, through a workable clinical pathway, with an acceptable burden on the patient, carer and healthcare system.

That changes design decisions early. Product presentation, dose, stability, packaging, labelling, distribution routes, ordering processes, monitoring and administration all become part of the value proposition. It also requires the patient and healthcare-provider voice to be heard during development rather than being treated as an afterthought. The Pharmaceutical Production System I describe is intended to connect these decisions, so that product, process and supply chain design reinforce one another and deliver reliable patient benefit.

5. One area where this becomes particularly tangible is autologous cell therapy, where a patient’s own cells become the starting material and ultimately return to that same patient. How does this model reshape the boundaries between clinical care, manufacturing, and supply chain management?

Autologous cell therapy makes the patient an active part of the manufacturing and supply system. The patient’s cells are collected, identified, transported, processed, tested, released and returned to that same patient. There is no meaningful separation between clinical care, manufacturing and supply chain: each handover becomes part of the product’s quality, identity, safety and chain of custody.

This model exposes the limitations of conventional organisational boundaries. The hospital, courier, manufacturing site, quality unit and treating clinician must operate as components of one end-to-end system. Timing, temperature control, scheduling, traceability, communication and contingency planning are all critical. A delay or error that might be manageable in a conventional supply chain can directly affect an individual patient’s treatment. Autologous therapies therefore make the case for integrated, patient-centred supply-chain design especially compelling.

Autologous (vein-to-vein) supply chain, indicating the separation of the production and healthcare systems. (Taken from Transforming the Pharmaceutical Supply Chain © Wiley 2025)

6. For temperature-sensitive and increasingly complex therapies, at what stage should cold chain and logistics requirements begin to influence product, process and supply chain design? Could you share an example of what changes when this is considered from the outset?

Cold-chain and logistics requirements should influence design from the earliest stages of product and process development—not once the formulation and manufacturing route have already been fixed. Stability, temperature range, packaging configuration, transport duration, monitoring, storage capacity and handling at clinical sites all affect whether a therapy can be delivered consistently and economically.

For example, if a biologic requires ultra-low-temperature storage, that decision has implications far beyond the shipping container. It may determine which depots can hold stock, what equipment hospitals require, how long product can remain at the point of care, what training is needed and how treatment appointments are scheduled. Considering these issues early may lead to a different formulation, presentation, shelf-life strategy or distribution model. The aim is not simply to “manage the cold chain,” but to engineer a robust end-to-end system around the realities of patient treatment.

Future state supply chain envisioned to build cold-chain integrity into the end-to-end supply chain (Taken from Transforming the Pharmaceutical Supply Chain © Wiley 2025)

7. Finally, what are the one or two ideas you most want readers to take away from Transforming the Pharmaceutical Supply Chain, and what would you like them to do differently after reading it?

The first idea I hope readers take away is that pharmaceutical supply chains are not peripheral support functions. They are core elements of medicine design, patient safety, product quality and business sustainability. The second is that the industry must move from fragmented optimisation toward integrated system design: we should optimise the whole patient-value system, not individual departments or contractual boundaries.

I would like readers to ask different questions at the start of development. Instead of asking only whether a molecule can be made and approved, they should ask whether it can be supplied reliably, administered appropriately and sustained at scale in the healthcare systems where patients live. I also hope leaders will create stronger cross-functional governance, involve end users earlier and treat supply-chain capability as a source of innovation rather than simply a cost to be controlled.

About Hedley Rees

Managing Director, PharmaFlow Limited, and Author

Hedley Rees is Managing Director of PharmaFlow and an author, consultant and educator specialising in pharmaceutical supply chains, manufacturing, quality systems and regulatory strategy. Drawing on senior industry and consultancy experience, he works at the intersection of drug development, CMC, clinical supply, logistics and governance.

His writing examines how pharmaceutical organisations can improve resilience, accountability and patient value through systems thinking and integrated design. His latest book, Transforming the Pharmaceutical Supply Chain, explores the need for a new, patient-centred Pharmaceutical Production System.

About PharmaFlow Limited

PharmaFlow is a pharmaceutical consulting and thought-leadership practice focused on improving the design, resilience and performance of medicine-development and supply systems. The company works across pharmaceutical manufacturing, quality, regulatory strategy, clinical supply, logistics and organisational governance. PharmaFlow promotes systems-based approaches that connect product, process and supply-chain decisions to patient value. Through consulting, writing, education and industry engagement, it supports organisations seeking more reliable, accountable and sustainable ways to develop and deliver medicines.

Find out more about PharmaFlow here!

This article complies with our Editorial Policy