New partnership gives Chinese customers greater access to Tower Cold Chain containers

Update : 20th December, 2023

Tower Cold Chain has reinforced its global availability by partnering with a Shanghai-based organisation, Tower & Winner Solutions (TWS), to drive the growth of Tower’s temperature-controlled passive containers across the Chinese market.

Niall Balfour, CEO Tower and Henry Ang, Director, TWS signing the General Sales Agreement

TWS has been created specifically to provide the local Chinese market with an efficient means to access Tower containers, which are used by pharmaceutical manufacturers, airlines and 3PLs to deliver medicines and life science products wherever they are needed.

“Local representation is critical to delivering the best possible service to our Chinese customers, now and in the future,” said Robert J Paterson, Asia Pacific General Manager. “By working with TWS, we have the perfect conduit to bring our robust, reliable and reusable solutions to the market.”

TWS will manage all customer communication, business development and local billing. Tower Cold Chain’s team in the APAC region will work closely with Daniel Liu, Business Development Manager, China for TWS, to develop new customer opportunities.

“We’re looking forward to demonstrating the benefits of Tower products, which are renowned globally for their ability to protect pharmaceutical products during transit,” explained Daniel Liu. “Better still, the reusable system helps customers to achieve a more sustainable supply chain.”

While Tower products are already available from its existing hub in Shanghai, TWS has been tasked to identify new projects, with a view towards opening additional hubs across China in the future.

Robert Paterson (Tower) with the TWS commercial team L to R – Henry Ang, Lynn Zhou (BDM China)

Commenting on the new partnership, William Chong, Chairman, TWS, said: “TWS China are very pleased to represent Tower Cold Chain as exclusive GSA in China. We look forward to providing an effective, efficient temperature-controlled packaging solution to the China market.

“With the new GSA agreement in place, TWS and Tower Cold Chain will be able to further breakthrough some of the previous obstacles and further enhance our cooperation for a win-win outcome for both parties in this huge potential China market.”


About Tower

Tower delivers proven physical and temperature protection for pharmaceutical and life science products and our robust, reliable, and reusable containers are the essential link in the stability of the cold chain.

Headquartered in the UK, we operate a global network ensuring availability and easy access to our products for all customers.

We are trusted by global pharmaceutical, logistics and airline companies and our experienced team, supported by a centralized quality-management system, reinforces customer confidence that our shipping facilities will meet requirements throughout the supply chain. Our patented design technology ensures our solutions meet the pharmaceutical industry performance standard, providing a minimum of 120 hours temperature compliance in any environment, anywhere in the world.

We work closely with our customers, realizing their requirements and how we can address emerging needs. and to deliver customer-focused innovation in temperature-controlled protection.

For Tower sales enquiries please contact:
Nick Gilmore, Global Head of Sales & Marketing
Caroline Suard, Global Marketing Manager

For Tower media enquiries please contact:
Simon Kinnear, Rhiannon Hopper, or Nielsen McAllister
Tel: +44 (0)1332 293939

Source : Tower Cold Chain

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